Outline of major update contents of the Video & TV SideView™ Privacy Policy
< Updated on August 22, 2024>
- Added the YouTube API service for third parties who provide and collect your information, including personal data.
- Made changes to the description of transferring your personal data overseas.
- Made the description of your privacy rights easier to understand.
We have updated some parts of the following content. Please refer to the Privacy Policy for more details.
< Updated on Oct 15, 2019>
- Removed Information collected through Facebook SDK from “2. Information obtained by Sony through Video & TV SideView™”.
< Updated on Apr 1, 2019>
- Changed the data controller from Sony Video & Sound Products Inc. to Sony Home Entertainment & Sound Products Inc.
< Updated on Mar 27, 2019>
- Removed Sony Entertainment Network account information from “2. Information obtained by Sony through Video & TV SideView™” .
< Updated on Dec 1, 2018>
- Changed the data controller from Sony Network Communications Inc. to Sony Video & Sound Products Inc.
< Version 5.0 / Updated on May 30, 2017>
- Added module to provide customers with targeted and contextual advertising.
- Added survey and analysis related to targeted and contextual advertising to "3.How else does Sony use your information?".
- Added obtained information (customer birth year and gender information).
- Modified expressions and structure in line with latest conditions to make document easier to read.
< Updated on November 24, 2016>
A portion of the Privacy Policy, including the following content, has been updated. For details, see the Privacy Policy text.
1. Additional usage of information collected through the Video & TV SideView™ application as a result of this Privacy Policy update
In order to analyze your interests and provide targeted advertising, the combination of the following information and the advertisement ID of the mobile device running Android OS or that of the mobile device running iOS (“Advertisement ID”) given to you will be provided to analytics service providers, advertisers, ad agencies, platform operators and the like (“Advertisers and the like”) after labeling the information as explained in Section 2.
[Information used in combination with Advertisement ID]
- Names and viewing times of programs watched, names of programs recorded and the parts of the recorded programs replayed on the Video & TV SideView™ application (“This Application”) or on a Compatible Device registered on This Application.
- Names of mobile devices using the Video & TV SideView™ application.
2. How the additional information collected through the Video & TV SideView™ application as a result of this Privacy Policy update is provided to third parties
In providing the combination of information collected through This Application and Advertisement ID (“Target Information”) to Advertisers and the like, data processing will be applied to the Target Information to derive labeled data.* Sony Home Entertainment & Sound Products Inc. (“Sony”, “we”, “our” or “us”) will not take any action that would identify you and will take appropriate contractual measures to prohibit Advertisers and the like from identifying you. You will receive advertisements from the advertisement servers of Advertisers and the like. These advertisements will not be delivered by identifying you but rather delivered as a result of advertisement optimization based on the label attached to your Advertisement ID.
*Labeling refers to a process of determining a category (e.g., an one-hour program “A” was watched for at least 10 seconds, this TV commercial was watched for at least 1 second) and consolidating multiple Advertisement IDs included in this category as an Advertisement ID group.
3. Advertisement IDs of mobile devices
- An Advertisement ID is an identifier for delivering advertisements tailored to your interests. Advertisers and the like may acquire information associated with your Advertisement ID in addition to the information obtained from Sony, analyze the information with the labeled data provided by Sony and deliver advertisements that are determined to be appropriate.
- An Advertisement ID can be reset at any time by the user. It is a mobile-device-specific ID for advertisements that can be opt out （an act of disabling the Advertisement ID if the user does not want it to be used).
4. How to opt out a mobile device’s Advertisement ID
■ iOS devices
An Advertisement ID (IDFA) is used when an advertisement sent to a user running iOS apps.
To restrict advertisements that use IDFAs, follow the guidance provided by Apple Inc. at the following link.
http://support.apple.com/kb/HT4228
■ Android devices
An Advertisement ID (Ad ID) is used when an advertisement is sent to a user running Android apps.
To restrict advertisements that use Advertisement IDs (Ad IDs), follow the guidance provided by Google Inc. at the following link.
https://support.google.com/googleplay/answer/3405269
5. Handling of information collected through the Video & TV SideView™ application after opting out
If you opt out on a mobile device, information obtained by (i) combining the information set forth in Section 1 with the Advertisement ID and (ii) then labeling the combined information as set forth in Section 2 will not be provided to third parties thereafter. Further, information that has already been provided to third parties before you opted out becomes no longer usable for delivering advertisements. As such, after opting out, advertisements tailored to your interests will no longer be delivered to you using the information Sony provided to third parties.
< Version 4.3.1 / Effective date: July 28, 2016 >
We have updated contents of our Privacy Policy. The outline of major updates are below:
- Added third party’s devices designated by Sony as the compatible devices for Video & TV SideView™ app.
- Added the third party modules and user’s information such modules collect.
- Third parties who use the information to “4.Who else has access to your information?”.
< Version 4.0 / Effective date: February 3, 2016>
We have updated contents of our Privacy Policy. The outline of major updates are below:
Utilizing information collected through this application, including information how you use Sony devices as is registered on this application and content information viewed by such devices:
- The information above will be used for the targeted content, advertising and recommendations regarding services or products of Sony group by E-mail in case we obtain your consent separately. You can unsubscribe from the E-mail by clicking the link in the E-mail and changing the setting of it.
- In order to provide you with advertising based on your interest, the information above will be connected with an Android adverting ID or IDFA provided by iOS and analyzed, then the result of such analysis will be provided to advertising provider, advertising agency and advertising media in the form which prevents you from being identified. You can opt out of showing this advertising at any time by visiting the website below and changing the setting of it. https://supership.jp/optout.html
- The information above will be (i) strictly separated from your account information and (ii) processed from more than one user's information including yours in order to protect you from being specified or identified. Then such non-personal information will be provided to certain third party business partners. We will have such third party business partners comply with provisions of the contract stipulated by us, including a provision to prohibit such third party business partners from specifying or identifying you.You can stop the provision of this non-personal information by [Setting] > [About Video & TV SideView] > [Provision of non-personal information] uncheck in this application.