Outline of major update contents of the Video & TV SideView™ Privacy Policy


This Privacy Policy applies to “Video & TV SideView™” (the “Application”). The Application is a mobile application connected to the electronic devices of the Sony Corporation and/or affiliates such as home AV products (the “Connecting Devices”). It allows you to use your mobile device as a remote control for the Connecting Devices.

In this Privacy Policy, we use “SONY,” "we," "us," and "our" to refer to Sony Home Entertainment & Sound Products Inc. “SONY Affiliates” shall mean Sony Corporation, which is the ultimate parent company of SONY and any legal entities controlled by Sony Corporation. SONY and SONY Affiliates shall be collectively referred to as “SONY Group”. The term “control” in this context means the direct or indirect ownership of at least fifty percent (50%) of the voting interest in such corporation or the power in fact to control the management decisions of such entity.


2.  What Information do we obtain?

SONY uses information or data as described below which may include personal information (collectively, the “Collected Data”) collected automatically related to your use of the Application.

(i)  Information about your device on which the Application is installed and component parts thereof:

(ii)  Information about the Application:

(iii)  Information about the device to which the Application is connected or which is detected by the software (namely, your Connecting Devices and so on):

(iv)  Information of the composition related to the device, the Application, contents of the Application, the device to which the Application is connected or which is detected by the Application software and excluded software;

(v)  Information regarding how you are using the device, the Application, contents of the Application, the device to which the Application is connected or which is detected by the software and excluded software, for example:

(vi)  IP address.

The Collected Data collected automatically described above will be uploaded with a unique number assigned to the devices the Application is installed on and will allow SONY Group to distinguish the data received from the device from those received from other devices.

3.  How does SONY use the Collected Data?

Improvement and development of current and future products and services of SONY Group

We use the Collected Data listed in Section 2 above to improve and develop SONY’s and SONY Group’s current and future products and services (including features and functions of Video & TV SideView™ Application).
Where you press “Agree and Proceed”, then we process the Collected Data because you have given us your consent.

Legitimate interests

We also process the Collected Data where it is necessary for SONY Group to pursue its legitimate interests in delivering the Application and related services or products to you, including:

4.  Who else has access to the Collected Data?

The Collected Data that is communicated to and stored by SONY may be made available to SONY Affiliates and to other third parties, as follows:

SONY Affiliates

The Collected Data may be shared with and used by SONY Affiliates for the purposes of pursuing the activities outlined in Section 3 above.

Third party contractors

SONY and SONY Affiliates may use third party contractors to process or analyze the Collected Data on SONY's behalf for the purposes set out in this Privacy Policy. SONY shall supervise their third parties in regard to use your Personal Information through the contract and so on adequately and requisitely.

Please note that the voice search on the Video & TV SideView™ application uses speech recognition function provided by Google Inc. Your voice data will be sent to and processed by Google Inc., and will be treated in accordance with Google Inc.'s privacy policy.

Business transfer

In the event that SONY or a SONY Affiliate sells or transfers a portion or all of its business, the Collected Data may be disclosed to our advisers and any prospective purchaser’s advisers and may be transferred by SONY or such SONY Affiliate to the purchasing or acquiring entity as part of the transaction, in compliance with applicable law.

Compliance and enforcement

SONY may retain, use and/or disclose any of the Collected Data as required or permitted by law, regulation or order, including to the police or other appropriate authorities, to investigate complaints made by or against you, or to protect or defend itself, or others, against illegal, criminal or harmful activities.

5.  Data Retention

SONY will collect the Collected Data described in Section 2 above for as long as you use the Application, and such Collected Data will be deleted within twenty-seven (27) months from the date of such collection.

If you'd like SONY to delete user provided data that you have provided via the Application and/or online services, please contact SONY at https://www.sony.net/elesupport/ and SONY will respond in a reasonable time and manner. Please note that some or all of the user provided data may be required in order for the Application and/or online services to function properly, and SONY may be required to retain certain Collected Data by law.

6.  Transfer of the Collected Data internationally

The Collected Data will be processed, stored and transferred for the purposes outlined in Section 3 above to countries outside the European Economic Area (EEA) and/or your country of residence, including in particular Japan and the United States. The Collected Data will be processed by staffs operating outside the EEA and/or your country of residence, who work for SONY Group or for one of SONY Group’s service providers and may be seen by such staff in those countries. As the Collected Data about you will be transferred to and processed in countries outside the EEA, where the privacy laws may not provide an equivalent level of protection to those in your home country/region, we use Standard Contract Clauses approved by the European Commission to protect the Collected Data about you. If you have questions or concerns about SONY's data transfer arrangements, please contact us, using the contact information set out later.

7.  Security

SONY undertakes reasonable security measures designed to protect against the loss, misuse or alteration of the Collected Data. Although SONY strives to protect the Collected Data, SONY cannot guarantee or warrant the security of any Collected Data transmitted to SONY through the Application or that SONY stores on its systems or that is stored on SONY’s third party contractors' systems.

8.  SONY Group’s Policy Regarding Children

SONY Group is committed to complying with all applicable laws and regulations regarding the collection, storage and use of Personal Information concerning children, including the Children's Online Privacy Protection Act in the United States and applicable local legislation in other countries. If you are a parent or guardian and are concerned that your child has provided a SONY Affiliate with Personal Information without your consent, you should contact such SONY or SONY Affiliate as indicated below.

9.  Privacy Rights (including California Privacy Rights and EU data protection rights)

In some countries/regions, including countries in the EEA, you have certain rights with respect to the Collected Data SONY or a SONY Affiliate holds about you. These may include the right to request a copy of the Collected Data that SONY or a SONY Affiliate holds about you and/or you may request that SONY or the SONY Affiliate corrects, amends, deletes or blocks/restrict such Collected Data if it is inaccurate. You may also ask us to provide some types of the Collected Data to you, or another organization nominated by you, in a structured and machine readable format. In addition, you can object to the processing of the Collected Data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement). If you would like to exercise any of these rights, please contact SONY at https://www.sony.net/elesupport/

You also have the right to complain to a supervisory authority for data protection in the country/region where you live, where you work, or where you consider that a breach of data protection has occurred – although we hope that we can assist with queries or concerns you may have about our use of the Collected Data.

As of January 1, 2005, California Civil Code Section 1798.83 (the "Code") permits users who are California residents to request certain information regarding the disclosure of personal information to third parties which is used for their direct marketing purposes. To make such a request, to which SONY shall respond to the extent required by the Code, contact SONY Personal Information Management Office at this email: Privacy@am.sony.com

10.  Changes

SONY will notify you of any changes to SONY’s Privacy Policy by posting the new Privacy Policy here http://support.tvsideview.sony.net/5/tvsideview/policies/content/pp/default/pp_en.htm and by prominently posting notice of the amendment on the Application. You are advised to consult the posted Privacy Policy regularly for any changes.

11.  Contact Information

This Privacy Policy applies to: SONY as a data controller according to applicable EU law. SONY's address is 2-10-1 Osaki, Shinagawa-ku, Tokyo, 141-8610, Japan.

(For European Users) SONY has appointed Sony Europe Limited, of The Heights, Brooklands, Weybridge, Surrey, KT13 0XW, UK as its EU representative for the purposes of the GDPR.

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any legal right you may have in respect of your Personal Information, please contact us at https://www.sony.net/elesupport/

Effective Date: This Privacy Policy is effective as of April 1, 2019.